PMS News Desk · Oct 24, 2026 · 3 min read
Hostaway's 2026 STR AI Benchmark Report puts AI use at 88% of operators, but only 20% run agents or automated workflows. Managers with 50-plus properties are eight times likelier to automate.
Hospitable's 2 October release lets you set backup teammates on a task so a declined turnover reassigns itself automatically, delays reservation messages until payment confirms, and flags unverified Booking.com guests in the Inbox.
Hapi Guest Identity matches guest records across PMS, restaurant, spa, loyalty and survey systems using verified identifiers only, and surfaces the result inside the PMS through a browser extension.
h2c surveyed 113 hotel chains covering 8,200 properties. Nearly all use AI, most of it through ChatGPT rather than their own systems, and only 13% can point to measurable return.
Mews has launched Guest Messaging, which pulls SMS, WhatsApp and OTA conversations into one thread inside Mews Operations, and Automations, a no-code workflow builder. Guest Messaging requires the Advanced Guest Experience module.
Avalora's VAIA assistant is the first AI product to complete AHLA's HTNG Express PMS certification, validated with Visual Matrix. The standard trims PMS integration to reservation, guest and room data.
Hostfully's 1 October release adds property editing and the Booking Pipeline to its mobile apps, and rebuilds the desktop app with new navigation and three-column layouts.
A one-way integration sends AdvanceCM invoices to the Spanish accounting platform Holded, splitting them between Payments, Invoices and credit notes. Once Holded approves an invoice, AdvanceCM can no longer change it.
Guesty has partnered with Column to put deposit and trust accounts inside the platform, with separated owner funds, role-based approvals, pass-through FDIC insurance and direct API access. Available now to eligible customers.
Four updates let Hostaway users create Booking.com rate plans, manage property and policy fields, complete contracting and submit licence information without opening the extranet. Changes push on save, which is the detail to understand before you start.
Hostify customers can now push properties to Wunderflats, a European platform for furnished stays of a month or longer, giving managers a mid-term channel to fill low season and sidestep nightly letting caps.
Cloudbeds' new Auto-Review feature generates and submits five-star host reviews of Airbnb guests automatically. It sits in the Reputation module, and it has a side effect worth thinking through before you turn it on.