Imperial London Hotels moves all seven properties to Stayntouch, including a 1,379-room flagship

Imperial London Hotels has finished moving all seven of its Bloomsbury properties onto Stayntouch's cloud PMS. The headline number is the Royal National Hotel: 1,379 rooms, described in the announcement as the largest hotel in Western Europe.

For anyone who has sat through a property management system migration, that room count is the story. Cutover risk scales with the size of the book you are carrying across, and a property that size running a single night audit wrong is a very long morning.

What moved

The seven properties are the Morton, the Bedford, the Tavistock, the President, City Sleeper, the Royal National and the Imperial. Imperial London Hotels has operated in Bloomsbury for close to 200 years and owns its estate outright, which is unusual in a London market dominated by leased and managed stock.

Stayntouch says the rollout was phased and ran without disruption to operations. Alongside the core PMS, the group put in Digital Registration Cards so guests complete check-in details before arrival, and Stayntouch Kiosk for self-service check-in and checkout. Stayntouch puts the number of integrations available on its platform at more than 1,400.

Neil Braude, chief operating officer at Imperial London Hotels, said the vendor "worked closely with us at every stage" and "responded quickly when integrations or enhancements were needed". Jacob Messina, Stayntouch's chief executive, called the group "an impressive organization with a clear vision". Jeff Down, head of sales for EMEA, framed it as seven London properties now running on one system.

What the announcement leaves out

Quite a lot, and it is worth naming.

The release does not say what system Imperial London Hotels left, how long the phased rollout took end to end, or how the group handled the Royal National specifically. It gives no figures on staff time saved, check-in times or any other operational measure. "Zero disruption" is the vendor's characterisation, not an audited claim, and the customer quote praises responsiveness during integration work rather than a clean first-time deployment.

The detail about integrations being delivered quickly when needed is the interesting tell. It suggests the standard connector set did not cover everything this group required, which is normal for an independent operator with its own finance processes, and it is the part of any migration that overruns.

For operators weighing a similar move

The useful signal here is not that a cloud PMS can run a big hotel. It is that a group with seven properties of very different shapes, from a 1,379-room barracks to smaller townhouse stock, consolidated onto one system and kept the same workflows across all of them.

If you are running mixed inventory and have been told your estate is too varied for a single cloud PMS, this is a reference to ask about directly. Ask Imperial London Hotels, not Stayntouch, and ask specifically about the integration work: which connectors existed on day one, which were built, and who paid for them.

Stayntouch has not published this announcement on its own newsroom at the time of writing. The release went out through Hospitality Net.